Two Types of Sales Promotion Tactics Are Sampling and Premiums

question 54

True/False

Two types of sales promotion tactics are sampling and premiums.

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Definitions:

Decreases

A reduction in quantity, size, or intensity of something.

Cross-Price Elasticity

A measure of how much the quantity demanded of one good responds to a change in the price of another good, indicating the relationship between the goods (substitutes or complements).

Substitutes

Goods or services that can be used in place of each other; when the price of one increases, the demand for the other is likely to increase.

Complements

Complements are goods or services that are used together, where the increase in the consumption of one leads to an increase in the consumption of the other.