For Direct Mail,an In-House List Is Generated from a Firm's

question 58

True/False

For direct mail,an in-house list is generated from a firm's marketing database and therefore contains only names of individuals who have made purchases.

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Definitions:

Assignment

The conveyance of entitlements, properties, or liabilities from one party to a different one.

Delegation

The act of assigning responsibility or authority from one person to another.

Donee Beneficiary

A third party who benefits from a contract made between two other parties, specifically where the intent is to gift a benefit or rights under the contract to the third party.

Promisee

The person to whom a promise is made or a commitment is given.