In Terms of the Hierarchy-Of-Effects Model,exposure Would Be Associated with

question 81

Multiple Choice

In terms of the hierarchy-of-effects model,exposure would be associated with

• A)brand knowledge and brand preference
• B)brand attitude and brand preference
• C)brand awareness and brand association
• D)trial,purchase,and brand loyalty

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Definitions:

Predicate Term

A term that expresses a property that can be attributed to a subject in a logical proposition.

Distributed Propositions

Statements in categorical logic where the term being discussed applies to all members of the category without exception.

Missing Premise

A logical condition where an argument seems incomplete because it lacks an unstated premise necessary to support the conclusion.

Valid Syllogism

A logical argument in which, if the premises are true, the conclusion must necessarily be true.