Which Term Refers to the Use of an Incentive or Something

question 23

Multiple Choice

Which term refers to the use of an incentive or something of value to influence a target audience to respond in a desired way?

• A)interactive marketing
• B)direct response marketing
• C)sales promotion
• D)permission marketing

Evaluate the effects of changes in foreign exchange rates on recognizing gains or losses.

Account for dividends received from investments in other corporations.

Discuss reasons why companies invest in securities or other companies.

Understand the components and structure of effective sales and marketing messages.

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Definitions:

Correspondent Inference

A theory in social psychology that describes the conditions under which we infer the disposition or personality traits of another person based on observed behavior.

External Attribution

The process of assigning the cause of behavior to some situation or event outside a person's control rather than to some internal characteristic.

Availability Heuristic

A cognitive shortcut based on the first examples that spring to mind for someone when assessing a particular subject, idea, approach, or choice.

Mood-Congruent Memory

The propensity to recall memories that are consistent with one's current mood, influencing and reinforcing the emotional state.