Sports Marketers Have the Following Concerns About Using Coupons to Sell

question 72

Multiple Choice

Sports marketers have the following concerns about using coupons to sell tickets except

• A)damaging brand equity
• B)training customers to wait for discounts
• C)increasing ticket demand
• D)adversely affecting season ticket holders

---

Definitions:

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for stimulating "rest and digest" activities, counterbalancing the sympathetic nervous system's "fight or flight" responses.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for physical activity by accelerating the heart rate, widening air passages, and other physiological changes.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord, responsible for transmitting information to and from the central nervous system.

Somatic Nervous System

Part of the peripheral nervous system associated with the voluntary control of body movements through the action of skeletal muscles.