Which Aspect of Personal Selling Does Ron Popeil Use to His

question 7

Multiple Choice

Which aspect of personal selling does Ron Popeil use to his advantage in his infomercials?

• A) The ability to vary the sales message for different customers.
• B) The ability to direct the sales message to qualified prospects.
• C) The ability to adjust selling costs by managing the sales force.
• D) The ability to give a detailed explanation and demonstration of his products.
• E) All of these are why Ron Popeil uses infomercials and his unique style of personal selling.