As Part of Instituting an Empowerment Program,a Marketing Director Should

question 112

Multiple Choice

As part of instituting an empowerment program,a marketing director should:

• A) hire college graduates who have the latest training in marketing management techniques
• B) create a customer-service department and place a key staff person in charge of the department
• C) train the company's staff to judge the quality of the products the firm produces
• D) allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors
• E) conduct a survey of the company's marketing staff to learn about employee morale

---

Definitions:

Commuting

The action of traveling from one's home to their place of work or study and back again.

Systems Development

The process of creating and maintaining information systems, including hardware, software, network, and data components, tailored to meet organizational needs.

Budgeting

The process of creating a plan to spend your money, allocating specific amounts to various needs, savings, and desires.

Reporting

The method of arranging data into summary reports to track the performance of various sectors within a business.