"Products That Are More Complex,customized,and Expensive" Benefit from Direct Marketing

question 1

Multiple Choice

"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?

• A) Because it is located in New York State.
• B) Because its products are difficult to find
• C) CUTCO sells to an exclusive market-newlyweds, professional chefs, cooking schools, and the like.
• D) Direct sales forces can demonstrate CUTCO's product factors over cheaper retail and imported cutlery to justify its price.
• E) Actually, the technology used to make high-quality CUTCO products at the factory is customized and complex.

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Definitions:

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