"Products That Are More Complex,customized,and Expensive" Benefit from Direct Marketing

question 1

Multiple Choice

"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?

• A) Because it is located in New York State.
• B) Because its products are difficult to find
• C) CUTCO sells to an exclusive market-newlyweds, professional chefs, cooking schools, and the like.
• D) Direct sales forces can demonstrate CUTCO's product factors over cheaper retail and imported cutlery to justify its price.
• E) Actually, the technology used to make high-quality CUTCO products at the factory is customized and complex.

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Definitions:

Classical Conditioning

The act of acquiring knowledge via the ongoing pairing of two stimuli, which leads to a response that initially responds to the second stimulus but eventually responds to the first stimulus.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which influences the likelihood of that behavior being repeated.

Doorbell Rings

A sound signaling someone at the door, commonly used in psychological experiments to study conditioned responses.

Schedules of Reinforcement

The specific patterns and rules of delivering reinforcements in operant conditioning that influence the strength and rate of behavior.