AmazonCom Did Not Want to Set the Public Relations Precedent

question 3

True/False

Amazon.com did not want to set the public relations precedent set by Tony Hsieh.

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Definitions:

Planned Change

The deliberate effort to alter an organization or process in a controlled and structured manner.

Transformational Change

Refers to a comprehensive, radical shift in the operations, culture, or structure of an organization, aiming for improvements and adaptation to new market conditions or technological advances.

Bottom-up

An approach or process that starts from the lowest level of the organizational hierarchy or system and moves upward, typically emphasizing grassroots or rank-and-file involvement.

Bottom-up Change

What occurs when change initiatives come from all levels in the organization.