After Hearing His Company Criticized for Its Failure to Respond

question 116

Multiple Choice

After hearing his company criticized for its failure to respond to consumer needs,the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following actions would be the best approach to achieving this goal?

• A) Reorganizing the company and making marketing its most important department
• B) Hiring new salespeople to find new customers
• C) Expanding the advertising budget to make potential customers more aware of its product offerings
• D) Creating cross-functional teams and instructing them to focus on creating greater customer value
• E) Hiring a new product development manager

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Definitions:

Monophyletic Group

An ancestor in which a derived trait evolved, together with all of its descendants.

Derived Trait

A character that is present in a clade under consideration, but not in any of the clade’s ancestors.

Stabilizing Selection

A type of natural selection that favors intermediate variants by acting against extreme phenotypes, leading to a decrease in a population's genetic variance.

Clutch Size

The number of eggs laid or offspring produced by an animal, particularly birds, at one time or during one breeding session.