Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 93

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.Airlines that use frequent-flyer programs are practicing:

• A) commitment selling
• B) transaction marketing
• C) transformational marketing
• D) marketing engineering
• E) relationship marketing

---

Definitions:

Job-Search Records

Documentation related to a person's search for employment, including applications submitted, interviews attended, and job offers received.

Telephone Numbers

Telephone numbers are sequences of digits assigned to telephones or other telecommunication devices for the purpose of making and receiving calls to and from the public telephone network.

Dates of Contact

Specific times or periods when communication or interaction has taken place between two or more parties.

Paralegal Compensation

The salary or wages paid to paralegals for their legal support services, often reflecting their experience and the complexity of the work.