A Business Unit That Usually Generates More Than It Needs

question 4

Multiple Choice

A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in the portfolio matrix.

• A) star
• B) cash cow
• C) problem child
• D) dog
• E) independent

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Definitions:

Physical Attractiveness

The degree to which a person's physical traits are considered aesthetically pleasing or beautiful, often influencing social perception and interaction.

Status and Resources

Refers to the varied position individuals or groups hold within a societal hierarchy and the material or non-material assets that they have access to.

Self-Actualization

The achievement of realizing one's own abilities and potentials, often seen as a universal motivation or need.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.