Marketing Plans Should Be Written to Do All of the Following

question 145

Multiple Choice

Marketing plans should be written to do all of the following EXCEPT:

• A) compare actual and expected performance
• B) provide clearly stated activities
• C) create common goals for employees to work toward
• D) allow managers to enter the marketplace with an awareness of possibilities and problems
• E) control the elements of the external marketing environment

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Definitions:

Economic Theory

Economic Theory encompasses the models and concepts that describe the behavior of economies, including principles guiding production, distribution, and consumption of goods and services.

Competitive Forces

Factors that influence the competitiveness of a market, including the bargaining power of buyers and suppliers, the threat of new entrants, the threat of substitute products, and the intensity of competitive rivalry.

Personal Prejudices

Bias or preconceived opinions that individuals hold against others or certain ideas, often without proper knowledge or reason.

College Degrees

Certifications granted by colleges or universities indicating the holder has completed a particular course of study.