Land O'Lakes Makes a Light Butter with Canola Oil That

question 56

Multiple Choice

Land O'Lakes makes a light butter with canola oil that has 60 percent less cholesterol and 50 percent less fat and calories than butter.This marketing gives the product a:

• A) strategic edge
• B) competitive advantage
• C) tactical strength
• D) marketing mix
• E) mission statement

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Definitions:

Lollipops

A type of confectionery consisting mainly of hardened, flavored sucrose with corn syrup mounted on a stick.

Oatmeal

A type of coarse flour made by grinding oats, commonly eaten as a cereal cooked with water or milk.

Budget Line

A visual depiction displaying every combination of two items a consumer is able to purchase with their income, based on the costs of these goods.

Commodity Bundle

A combination of goods or services that a consumer might consume, considered in consumption and preference analysis.