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Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 14

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Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry. It produces cabinetry, furniture, lighting, and plumbing fixtures for the upper-end homeowner and builder. One of the divisions of Masco is the Delta Faucet Company, which is the leader in the faucet industry. Delta was founded in 1955. Over the decades, it has developed a legacy based on well-crafted, high-quality products. Since the 1970s, Delta has focused its energies on building loyalty with the builder marketplace. Research in 2002 showed that while builders respected the Delta faucet for its quality, durability, and dependability, household consumers were not enamored with Delta products. Due to the number of new magazines and television programs devoted to home style, homeowners wanted faucets that were chic and stylish. This was not the image of the Delta faucet. To change its image, Delta began a marketing program in which it committed itself to developing new products to appeal to homeowners. It adopted a new slogan--"Beautifully Engineered."
-Refer to Delta Faucet Company.The marketing program that Delta designed to develop new products to appeal to homeowners is an example of:

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Revising Business Messages

The process of reviewing and altering business communications to enhance clarity, effectiveness, or correctness.

Automated Spell Checker

A software tool that scans text for spelling errors and suggests corrections automatically.

Effective Revision

The process of reviewing and amending a document or text to improve its clarity, coherence, and overall presentation.

Credibility

The quality of being trusted and believed in, based on a reputation for honesty and reliability.