Aldi Is a No-Frills Grocery Chain

question 111

Multiple Choice

Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced,private label brands.Aldi stores are typically about one-third the size of the traditional supermarket.By controlling expenses,Aldi enables its customers to save 30 to 50 percent compared to Kroger customers.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.Aldi has a:

• A) market-homogeneous focus
• B) cost competitive advantage
• C) product aggregation strategy
• D) revenue-based competitive advantage
• E) profit-enhanced advantage

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Definitions:

Observational Learning

a learning process through watching others, then imitating or modeling the observed behaviors.

Taste Aversion

A learned avoidance of a particular food or drink because it was followed by a negative reaction, such as nausea or vomiting.

Nausea-Producing Toxins

Substances that induce the sensation of nausea, potentially as a defense mechanism or due to pathological conditions.

Classical Conditioning

A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus, leading to a behavior response to the neutral stimulus.