Yuengling Is the Oldest Brewery in the United States

question 100

Multiple Choice

Yuengling is the oldest brewery in the United States.It was founded in 1827 in a time when small breweries dotted the nation.For many years,the brewery only sold in a ten-state area on the Eastern Seaboard.For over 170 years,this strategy gave the brewery a:

• A) brand name strategy
• B) niche competitive advantage
• C) price differentiation advantage
• D) marketing competitive advantage
• E) sustainable competitive advantage

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