For the First Several Years It Was Available,Apple's IPhone Could

question 24

Multiple Choice

For the first several years it was available,Apple's iPhone could only be purchased through AT&T cell phone distributors and the Apple retail store.This limitation on the _____ element of its marketing mix supported the product's competitive advantage.

• A) planning
• B) product
• C) promotion
• D) distribution
• E) production

---

Definitions:

Private Parties

Individuals or entities that operate privately, not part of or affiliated with government organisations.

Government Involvement

The participation or intervention by government entities in various sectors of the economy or specific activities.

Coase Theorem

A principle that suggests that if property rights are clearly defined and transaction costs are low, externalities can be efficiently resolved through private bargaining, regardless of who holds the rights.

Basic Rights

Fundamental entitlements and freedoms that are guaranteed to individuals, often protected by law or international treaties.