Which of the Following Statements About Marketing Audits Is True

question 117

Multiple Choice

Which of the following statements about marketing audits is true?

• A) Marketing audits only need to be performed once.
• B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C) Marketing audits are only necessary after a major crisis.
• D) Marketing audits simply examine the external environment in which a company operates.
• E) The marketing audit should only be performed by outside accounting firms.

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Definitions:

Maturational Factors

Elements that influence development and growth, often related to age or biological processes.

Situational Factors

External influences that impact an individual's behavior or performance in different environments.

Natural Disaster

Catastrophic events caused by natural processes of the Earth, such as earthquakes, hurricanes, floods, or tornadoes, resulting in significant impact on human life and property.

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a terrifying event, characterized by severe anxiety, flashbacks, and uncontrollable thoughts.