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DeFeet International Started as a Cyclist Sock Company

question 68

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DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.DeFeet branched from making socks for cyclists to making apparel for skiing,hiking,corporate sponsors,and kids.This is an example of which of Ansoff's strategic alternatives?

Awareness of recent developments and updates within the IFRS framework.

Understand the steps needed for the preparation of financial statements under IFRS for the first time.

Comprehend the challenges and issues caused by diversity in accounting practices across countries.

Understand the FASB-IASB convergence projects and their impact on accounting practices.

Definitions:

Important Factors

Critical elements or variables that significantly influence an outcome or determine the success of a particular process or activity in economics.

Price Affect Demand

The relationship between the price of a good or service and the willingness of consumers to buy it, where typically, a higher price leads to lower demand and a lower price leads to higher demand.

Renal Papillae

The apexes of the renal pyramids, which project into the minor calyces of the kidney and through which urine flows into the ureters.

Minor Calyces

Small, funnel-shaped structures in the kidneys that collect urine from the renal pyramids and convey it to the major calyces.