DeFeet International Started as a Cyclist Sock Company

question 46

Multiple Choice

DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.DeFeet's _____ includes retailers and online retailers throughout the world.

• A) product strategy
• B) place strategy
• C) price strategy
• D) promotion strategy
• E) positioning strategy

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Definitions:

Registration Request

A formal application made to an authority or organization to register or record information for official recognition or tracking.

Trade-Dress Infringement

A violation of intellectual property rights, occurring when one company's product design or packaging is too similar to another's, potentially confusing consumers.

Inherently Distinctive

A characteristic of a trademark indicating that it is uniquely identifiable and capable of identifying the source of a particular good or service itself.

Secondary Meaning

A legal concept where a descriptive or generic term acquires a unique significance associated with a particular product or service over time.