One Component of the External Environment Marketing Managers Must Understand

question 97

Essay

One component of the external environment marketing managers must understand and react to is the economic environment.Briefly describe the three economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these three areas.

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Definitions:

Teenagers

Individuals who are in their teenage years, usually considered to be between the ages of 13 and 19.

Corporations

Large companies or groups of companies recognized by law as a single legal entity.

Greetings

Expressions of goodwill or courtesy used when meeting or communicating with others.

E-Mail Messages

Written communications sent electronically via email systems, used for both personal and professional correspondence.