When Multinational Firms Enable Individual Subsidiaries to Compete Independently in Domestic

question 162

Multiple Choice

When multinational firms enable individual subsidiaries to compete independently in domestic nations,they are engaged in:

• A) global marketing standardization
• B) multidomestic strategy
• C) product extension
• D) technological receptivity
• E) marketing hegemony

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Definitions:

Psychoanalytic Theory

A theory of personality development and therapeutic technique that emphasizes unconscious motivations and conflicts.

Behaviourism

A theory of learning which states that all behaviors are acquired through conditioning.

Unconscious Motives

Desires or drives that an individual is not aware of but that influence their behavior or emotional responses.

Sociohistorical Context

The combination of social and historical factors surrounding an event, individual, or movement, influencing its development and perception.