Define Self-Concept

question 30

Essay

Define self-concept.Choose a product (i.e. ,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

---

Definitions:

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Noxious Stimulus

An unpleasant or harmful stimulus that can cause pain or discomfort to an organism.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning or conditioning.

Optimistic Bias

The tendency to believe that one is less likely than others to experience negative events and more likely to experience positive events.