Inner Tension That a Consumer Experiences After Recognizing an Inconsistency

question 137

Multiple Choice

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

• A) cognitive dissonance.
• B) psychological discomfort.
• C) affect referral.
• D) perceptual imbalance.
• E) Dissatisfaction.

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Definitions:

Posting Reference Column

A column in journals and ledgers where account numbers related to specific transactions are recorded for tracking purposes.

Ledger Accounts

A complete record of all the financial transactions over the life of a company, organized by account.

Journal Entries

Recorded transactions or adjustments in the financial records of a company, marking the debit and credit of accounts affected by business operations.

Debt Ratio

A ratio indicating the level of a firm's indebtedness by dividing its total obligations by its overall assets.