Sam Was Driving When Someone Ran a Stop Sign and Totaled

question 112

Multiple Choice

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?

• A) Need recognition
• B) Purchase
• C) Evaluation of alternatives
• D) Postpurchase behavior
• E) Information search

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Definitions:

Alternative Plans

Contingent strategies prepared to address potential challenges or opportunities that may affect original plans.

Executive Summary

A concise document or section of a document that summarizes the main points of a larger report or proposal.

Timeline

A chronological representation of events, tasks, or milestones, often used in planning and project management to visualize sequences and duration.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential and existing customers.