Ocean Spray's Development of Craisins Sweetened Dried Cranberries to Compete

question 90

Multiple Choice

Ocean Spray's development of Craisins sweetened dried cranberries to compete against raisins most directly affected the _____ element of the company's marketing mix.

• A) place
• B) production
• C) product
• D) distribution
• E) target market

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Definitions:

Jacob Riis

A Danish-American social reformer, journalist, and photographer known for highlighting the dire conditions of the urban poor.

Industrial Revolution

A period of major industrialization from the late 18th to early 19th centuries that transformed mainly agrarian, rural societies in Europe and America into industrialized, urban ones.

New York Slums

Overcrowded and squalid areas in New York City where poor living conditions prevail, often historically inhabited by marginalized and immigrant populations.

Knights Of Labor

An influential 19th-century American labor organization that sought to represent the broad base of the workforce, advocating for an eight-hour work day and promoting the social and cultural uplift of the workingman.