How Can Marketers Reduce Consumers' Cognitive Dissonance

question 138

Multiple Choice

How can marketers reduce consumers' cognitive dissonance?

• A) Offer guarantees
• B) Offer sales promotions
• C) Avoid contradictory information
• D) Change the product
• E) Ignore it

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Definitions:

Macrosystem

In ecological systems theory, the largest and most remote set of people and places to a person that still exercises significant influence on them, encompassing cultural values, economic conditions, and societal laws.

Chronosystem

A layer within Bronfenbrenner's ecological theory representing the dimension of time and its influence on a child's development.

Exosystem

A component of Bronfenbrenner's ecological systems theory, referring to external environments that indirectly influence the individual, such as parents' workplaces or the neighborhood's social conditions.

Chronosystem

In ecological systems theory, it refers to the patterning of environmental events and transitions over the life course, as well as socio-historical circumstances that affect an individual's development.