The Requirement for a Market Segment to Be Responsive Means

question 64

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

---

Definitions:

Wilhelm Wundt

Considered the father of experimental psychology, he founded the first formal laboratory for psychological research in Leipzig, Germany.

Ethical Guideline

A set of recommendations that aim to direct behavior and decision making according to moral principles in a specific field or activity.

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychological science and practice.

Informed Decision

A decision made based on a full understanding of the facts, implications, and possible outcomes.