List and Briefly Describe the Five Different Roles Various Family

question 80

Essay

List and briefly describe the five different roles various family members can play to influence the purchase decision-making process when deciding on a family vacation.

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Definitions:

Word-of-Mouth Communication

The process by which people share information or opinions about products or services in everyday conversations, both online and offline.

Brand Equity

The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.

Purchase Intent

Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.

Call to Action (CTA)

A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."