H&M Plans to Open a New Store in Saudi Arabia

question 78

Multiple Choice

H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?

• A) Lifestyle
• B) Usage rate
• C) Benefit
• D) Age
• E) Gender

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Definitions:

Operating Costs

The day-to-day expenses involved with running a business, excluding costs associated with production.

Assets

Resources owned or controlled by an entity with expected future economic benefits.

Sales

The total revenue earned from the sale of goods or services related to a company's primary operations.

Common Stock

Common stock is a type of security that represents ownership in a corporation, granting holders voting rights and a share in the company's profits through dividends.