Examlex
None of the four content theories presented in the text can or should be used by managers as the sole basis for explaining or inferring motivation.
Market-oriented
A business approach focusing on identifying and meeting the desires and needs of customers through the product mix.
Buying Options
Choices available to consumers regarding the types of products or services they can purchase, including different models, features, and payment plans.
Customer Data
Information about customers that companies collect, analyze, and store to understand their needs, behaviors, and preferences for strategic purposes.
Long-term Relationships
Long-term relationships refer to lasting partnerships or interactions between businesses and their stakeholders, aimed at mutual benefit and sustained over time.
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