Examlex
"Culture" is the pattern of basic assumptions used by individuals and groups to deal with the organization and its environment.
Persuasive Message
A form of communication aimed at influencing the thoughts, feelings, or behaviors of the audience towards a particular stance or action.
Common Ground
A shared belief, interest, or understanding that allows different parties to find mutual agreement or a starting point for discussion.
AIDA
An acronym standing for Attention, Interest, Desire, Action; a marketing model that outlines the process for achieving successful advertising or sales.
Unidirectional
Refers to a process or communication that moves in one direction only, without a return path or feedback loop.
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