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In the model for small business growth,the key issue in the inception stage is:
Goal-Setting Theory
Theory that suggests that human performance is directed by conscious goals and intentions.
Content Theory
A theory that focuses on the specific factors that motivate an individual, examining what elements are involved in creating, sustaining, and directing behavior.
Need Theory
A motivational psychology theory that identifies certain needs as the primary drivers of human behavior.
Motivation Process
Involves the psychological forces that determine the direction of a person's behavior in an organization, a person's level of effort, and a person's level of persistence in the face of obstacles.
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