The Purpose of Market Segmentation Is To

question 53

Multiple Choice

The purpose of market segmentation is to:

• A) reduce the market down to a size the firm can handle
• B) divide the market into equal size and profit regions for sales territories
• C) group a large number of markets together, enabling a company to serve them simultaneously
• D) develop a generalized definition of the market as a whole
• E) enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups

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Definitions:

Nonretentive

In PLC programming, a term referring to memory or data that is not retained after power loss.

Retentive Timer Reset

A function in PLC programming that allows a timer to retain its accumulated value even after a reset condition has been removed or power to the PLC has been cycled.

Timer Resets

The process of returning a timer to its initial state or set value in control systems or programming.

Maximum Preset Time

The highest period that can be preconfigured for a timer or similar device before it triggers an event or action.