_____ Is the Segmenting of Markets Based on the Region

question 180

Multiple Choice

_____ is the segmenting of markets based on the region of the country or the world,market size,market density (number of people within a certain unit of land) ,or climate.

• A) Community segmentation
• B) Geographic segmentation
• C) Geodemographic segmentation
• D) PRIZM segmentation
• E) Demonstrated regionalization

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Definitions:

FDA Approval

The official certification granted by the U.S. Food and Drug Administration indicating that a product, such as a drug or medical device, is safe and effective for public use.

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data points relative to their mean.

PHStat

An Excel-based software utility that performs statistical analysis, designed as an add-in for Microsoft Excel.

Covariance

A measure indicating the direction of the linear relationship between two variables, whether they tend to move together or in opposite directions.