All of the Following Statements Are Reasons Why Consumer Goods

question 14

Multiple Choice

All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT:

• A) Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
• B) A regional approach gives marketing managers control over the competitive environment.
• C) Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
• D) Many packaged-goods manufacturers are introducing new regional brands intended to appeal to local preferences.
• E) A more regional approach allows consumer goods companies to react more quickly to competition.

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Definitions:

Private Ownership

A system in which private individuals or companies own the means of production and distribution of goods and services, operating them for profit.

Joseph Stalin

The leader of the Soviet Union from the mid-1920s until his death in 1953, known for his totalitarian rule, implementation of socialism, and the significant human cost of his policies.

Soviet Union

A socialist state that existed from 1922 to 1991, comprising Russia and several other republics, and was a major world power during the 20th century.

Lenin's Death

Refers to the death of Vladimir Lenin in 1924, which marked the end of his leadership of the Soviet Union and initiated a struggle for power.