When a Firm Serves Two or More Well-Defined Market Segments

question 141

Multiple Choice

When a firm serves two or more well-defined market segments with a distinct marketing mix for each,it is using a(n) _____ targeting strategy.

• A) undifferentiated
• B) concentrated
• C) niche
• D) multisegment
• E) pluralistic

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Definitions:

Itemized Deductions

Expenses allowed by the IRS that can be subtracted from adjusted gross income to reduce taxable income, including mortgage interest, medical expenses, and charitable contributions.

2% Floor

A tax rule that limits the deductibility of certain miscellaneous expenses to only the portion that exceeds 2% of the taxpayer’s adjusted gross income.

Sales Taxes

Taxes levied by governments on the sale of goods and services, which are typically paid by the consumer at the point of purchase.

Schedule A

A form used with the U.S. federal tax return (Form 1040) to itemize deductions, including medical expenses, state and local taxes, and charitable donations.