The James Hardie Siding Company Sells Concrete Siding

question 200

Multiple Choice

The James Hardie Siding Company sells concrete siding.It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed.So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years.In terms of psychographic segmentation,the siding company used the _____ variable.

• A) lifestyles
• B) motives
• C) benefits
• D) demographic
• E) personality

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Definitions:

Outstanding Checks

Outstanding checks are checks that have been written and recorded in the issuing company's ledger but have not yet been cashed or cleared by the bank.

Deposits In Transit

Refers to money that has been received and recorded by a business but has not yet been recognized by the bank by the end of the accounting period.

Outstanding Checks

Checks that have been written and recorded in a company's financial records but have not yet been cashed or cleared by the bank.

Deposits In Transit

Funds that have been deposited by a company but not yet credited to its bank account.