Market Segmentation

question 183

Multiple Choice

Market segmentation:

• A) is a scientific technique for selecting ways to attract specific population samples
• B) is rarely done by consumer products companies
• C) only needs to be done once for each product
• D) should be redone periodically
• E) should be done every time a product enters a new stage of its life cycle

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Definitions:

Deductive Approach

A logical process that starts with a general theory or hypothesis and leads to specific conclusions based on evidence or premises.

Stock Market

The aggregation of buyers and sellers of stocks, which are shares of ownership in companies, allowing for the buying, selling, and trading of these shares.

Analogy

An analysis that contrasts two items, usually aimed at explaining or making something clear.

Logical Appeal

A method of persuasion that uses reason and logic to convince an audience.