All of the Following Are Steps in the Market Segmenting

question 75

Multiple Choice

All of the following are steps in the market segmenting process EXCEPT:

• A) determining the objectives of the segmentation strategy
• B) profiling and analyzing segments
• C) designing, implementing, and maintaining appropriate marketing mixes
• D) selecting a market or product category for study
• E) choosing a basis or bases for segmenting the market

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