Mirage Resorts in Las Vegas Has a System That Allows

question 96

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.This is an example of which trend contributing to CRM?

• A) Time Savings
• B) Personalization
• C) Loyalty marketing
• D) Technology
• E) All of these

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Definitions:

Thalamus

A part of the brain located in the center of the cerebral hemisphere, which acts as a relay station for sensory information.

Epithalamus

A posterior segment of the diencephalon of the brain, involved in the regulation of sleep-wake cycles and the secretion of melatonin from the pineal gland.

Corpora Quadrigemina

Located in the midbrain, the corpora quadrigemina is composed of four colliculi - two superior and two inferior - involved in visual and auditory reflexes.