Lands' End Offers Customers the Option Using Special Software to Accurately

question 42

Multiple Choice

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image,and the ability to store size preferences.This is an example of which trend contributing to CRM?

• A) Time Savings
• An application of the 80/20 rule
• B) Personalization
• Firewall marketing
• C) Loyalty marketing
• One-to-one marketing
• D) Technology
• Transformational marketing
• E) All of these
• Data mining

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Definitions:

Revenues

Sum of income from the primary business activities of a company, which includes sales of its products or services.

Unearned Revenues

Money received by a company for goods or services that have yet to be delivered or performed, considered a liability until earned.

Liabilities

Liabilities represent debts or financial obligations that a company owes to others, which must be settled over time through the transfer of economic benefits.

Equity

The residual interest in the assets of an entity after deducting liabilities, representing ownership interest in a company.