Cover Girl and Revlon Are Both Recognized as Leading Manufacturers

question 85

Multiple Choice

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old.The introductions of these cosmetics are examples of the implementation of a _____ strategy.

• A) portfolio breadth expansion
• B) product portfolio width adjustment
• C) product item contraction
• D) product line extension
• E) repositioned marketing mix

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Definitions:

Self-Reliance

Self-Reliance refers to the ability to depend on oneself to fulfill one's needs and handle one's affairs independently.

Nonviolent Resistance

A method of protest that seeks to achieve goals through symbolic protests, civil disobedience, and other methods, without using violence.

Different Kinds

Refers to a variety or range of types or categories within a group.

Entropy

In thermodynamics, a measure of the disorder or randomness in a system; in information theory, a measure of uncertainty or the information content.