Explain What Is Meant by Positioning

question 106

Essay

Explain what is meant by positioning.Describe the bases marketers use to position products and services.

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Definitions:

Technological Determinism

The theory that technology is the principal factor driving societal changes and shaping societal structure and cultural values.

Globalization

The cultural and economic changes resulting from dramatically increased international trade and exchange in the late twentieth and early twenty-first centuries.

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, often leading to cultural assimilation or changes.

Homogenization

The process through which diverse elements are blended into a uniform mixture, often used to describe cultural or biological assimilation and standardization.