Until the 1990s,few Firms Practiced Market Segmentation

question 113

True/False

Until the 1990s,few firms practiced market segmentation.

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Definitions:

Central Route

A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.

Peripheral Route

A pathway of persuasion that involves passive processing of information, often based on context or superficial cues rather than the content of the message itself.

Speed Of Speech

Refers to the rate at which a person talks, often measured in words per minute.

Boomerang Effect

A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.