To Be Useful,a Segmentation Scheme Must Produce Segments That Meet

question 120

Multiple Choice

To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:

• A) segmentability, targetability, reliability and validity, and homogeneity
• B) tangibility, inseparability, nonperishability, and uniqueness
• C) substantiality, identifiability and measurability, accessibility, and responsiveness
• D) reliability, flexibility, tangibility, and unbiased
• E) complexity, compatability, relative advantage, trialability, and observability

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Definitions:

Unconscionable

Refers to actions or terms that are excessively unjust or unreasonable, often to a degree that they violate fairness or ethics.

Supply

The sum of a product or service that can be bought at a specific price.

Land

The surface of the earth and its natural resources, considered a fundamental factor of production in economics.

Usury Laws

Regulations that set the maximum interest rate that can be charged on loans.