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According to the Criterion of _____ a Selected Segment Must

question 197

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According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.


Definitions:

Multidivisional Structure

A corporate organizational structure where a company is divided into multiple, semi-autonomous units, each with their responsibilities, operations, and management.

Task Forces

Special groups formed temporarily to address specific issues or problems within an organization.

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