If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 11

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) Responsiveness
• B) Identifiability and measurability
• C) Substantiality
• D) Accessibility
• E) Functionality

---

Definitions:

Perpetual Inventory System

An inventory management method where stock levels are updated continuously as sales and purchases occur.

Perpetual

A method of inventory accounting where inventory levels and cost of goods sold are updated in real-time with each sale or purchase transaction.

Perpetual Inventory System

An inventory management method where updates to the inventory account occur continuously as transactions happen.

Weighted-Average Method

An inventory costing method that averages the cost of all similar goods available during the period.